Content Strategy
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The Ideal B2B SaaS Content Flywheel
What Is a Content Flywheel? A content flywheel is like a continuous funnel that doesn’t stop at a conversion. Instead, it builds continuous momentum with a strategic content mix, ICP-specific assets (AKA personalized content), and customer advocation. In quicker terms, it’s a content mix that’s focused on a single ICP and distributed across select channels.