Speaking & More
SEO Video Show Podcast
October 17th, 2025
I joined Paul Andre de Vera for an hour to talk about how AI search is developing and how B2B SEOs/content marketers can pivot their strategies. Discussed Google’s appending of the num=100 parameter, how that impacted Reddit citations in ChatGPT (and Reddit stock value), and why TOFU content isn’t dead. Also touched on the importance of tying ROI to content efforts with your CRM (main source of truth) and GA4 exploration reports for visitor journey data.
BrightonSEO, San Diego 2025 (recording coming soon)
I gave a 20-minute talk at BrightonSEO in San Diego on September 24th, 2025 about how to pivot your B2B TOFU content with AI overviews stealing informational queries. Included an on-page SEO cheat sheet for attendees, viewable here.
